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U-C WEBS' founder Nardo KuitertBy Nardo Kuitert, U-C WEBS
[Published in Minding Our Business, April 2008 for the Centre Wellington Chamber of Commerce]

Continued From Last Month

Last month I started a list of 10 excuses that local business people gave for not having their own website. But the times, they are a-changing (thank you, Bob Dylan).

6.       “I don’t have the time”
A tough one, I have to admit. Some people have had creating or updating their website on their to-do list for years. The solution is just to get on with it, free up some time and think of areas that you can outsource to a writer or designer.

7.       “Head office already has a website”
Or: I am already on the Chamber website, BIA website, our association’s website, etcetera. Question is: are you being found on that website full of competitors? With your own website YOU are in control.

8.       “Our clients are older – they are probably not using the Internet”
You will be surprised how many seniors are getting online. Whether it is reading emails (with pictures and/or movies!) from the grand children, or following courses online: senior citizens are getting onto the electronic highway more and more.

9.       “I don’t use the Internet”
But your customers are! If you want to survive, or even better, grow, then you will have to offer what potential customers want – when they want it. A website can allow your business to be visible 24/7/365.

10.    “Does that mean that I need to have email?”
Yes, whether you want it or not: your customers expect you to adhere to 21st century practices ;o)

Legitimate Excuse?

One of the few legitimate “excuses” that I have heard is “I already have enough business without having a website”. Even then you may consider having a website to retain your current customers. You would not want to loose them to another local or regional business that does have a website.

Changing From Push To Pull Marketing

One of the biggest changes in advertising and promotion these days? A shift from push to pull marketing. In plain English: advertising in a phone book or printed newspaper is “pushing” your name out to potential clients. But today’s customer wants to be more in control of his or her purchase experience. Advertising on the web is a form of “pull” marketing, where you are trying to be found by people actively searching for something that you offer. This high level of relevancy (consumers actively searching, and local websites being found) is what makes a local oriented website such a powerful marketing tool.

Nardo Kuitert is an Internet Consultant with Fergus Website Development and Optimization firm U-C WEBS (www.u-cwebs.com). U-C WEBS also offers Internet advertising opportunities on www.ferguspages.com. (link opens in a new window)

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