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U-C WEBS' founder Nardo KuitertBy Nardo Kuitert, U-C WEBS
[Published in The Wellington Advertiser, August 2015 for the Centre Wellington Chamber of Commerce]

What good is a website if you only get 10 visitors a month to it? You need a steady flow of visitors if you want your website to work for you – whatever the ultimate goal for it is: getting more sales, supporting a cause or building a brand.

Of course you can advertise to get people to your website, using Google AdWords or Facebook ads. But there are many (almost) free ways to get traffic. I will mention a few of them in this column.

  • Write articles
    You can write articles and then post them on other people’s blogs (many welcome guest posts), in social media (ask people to share), or article directories.
  • Make videos
    You can create a short recording of yourself, create a screen capture video (using a free tool like Jing), or create a hangout. There are also many free or inexpensive tools out there that allow you to create slideshow-type videos. Don’t know what to put in such a video? You could for instance turn one of your guest post articles into a slideshow based video!
  • Join forums
    By joining forums, Facebook or LinkedIn groups (to name but a few options) you can establish yourself as an authority. And people will check out websites from authorities. Just be helpful in your contributions – don’t try to sell.
  • Include your URL in your email signature
    Adding your website address to your email signature is a great way to get people to visit your online pages. Don’t use email signatures? It’s probably a good idea to start implementing them, especially with the new anti-spam laws (add your address and a way for people to opt out)
  • Social media
    Be active in groups, or on your own social media pages (Facebook, Twitter, LinkedIn, Google+, etc.). Give tips, ask questions and yes – promote your own website every now and then. Not too often, though – again, it is about being helpful, not about selling from your social media pages.

There are so many ways to get free traffic; these are but a few examples. But I hope these will get you started in no time at all.

For more information: contact your web developer, or website optimizer Nardo Kuitert at www.asknardo.com or 519-787-7612. Nardo has written the On The Web column on behalf of the Centre Wellington Chamber of Commerce since 2006.

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