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Articles on web site effectiveness
From
our newsletter
The
following articles have been written by our Website Optimizer
Nardo Kuitert:
And:
Articles
on by others on web usability, search engine marketing and
online copywriting
These
are web site effectiveness articles we thought you'd appreciate.
Please send
us (links to) articles that our visitors may enjoy.
Topics:
Web
usability
Search
engine marketing
Online
copywriting
The
links below open in a new window.
Web
usability
Title:
Should
California Recall Campaign Sites Be Recalled?
Source:
UsabilityReviews.com, September 22,
2003
Topic: Everybody can learn from the usability challenges
found on the websites of the most important California Recall
election candidates. Ahhnold...!
Title:
Ontario
Campaign Sites: Still Not Up to the Job
Source:
UsabilityReviews.com, September
26, 2003
Topic: Ontario election sites reviewed: what you can
learn from competing political sites.
Title:
Perils
of One-to-None
Source:
ClickZ, September 3, 2002
Topic: One-to-one is crucial to smart branding. Don't
let it lose its mind and turn into one-to-none by frustrating,
alienating, and chasing away customers.
Title:
Trust
Is in the Details
Source:
CyberAtlas, June 21, 2002
Topic: A study analyzing key factors — expertise,
trustworthiness, sponsorship, and miscellaneous criteria
— to determine the credibility of Web sites.
Title:
Are
Users Stupid?
Source:
Jakob Nielsen's Alertbox, February
4, 2001
Topic: Opponents of the usability movement claim
that it focuses on stupid users and that most users can
easily overcome complexity. But it is not a question of
whether users are capable of overcoming complexity and
learning an advanced user interface. It is a question
of whether they are willing to do so. As Web use grows,
the price of ignoring usability will only increase.
Title:
ROI
Marketing: Qualified Answers to Persuasive Architecture
Source:
Clickz, October 11, 2002
Topic: Is disappointment the brand association
you seek? How much time and effort have you invested thinking
about how your prospects buy?
Back
to top
Search
engine marketing
Title:
What
We Search For
Source:
SearchDay, July 25, 2002
Topic: The use of search engines is ranking as 3rd online
activity, after sending and reading e-mails.
Back
to top
Online
copywriting
Title:
Converting
Searchers to Customers
Source:
SearchDay, January 8, 2002
Topic: "Sites would do better to make their home
pages more about their customers' needs and less about the company's
products."
Title:
Designing
Useful Navigation
Source:
MarketingProfs, 2001 (Need
to register)
Topic: Want to employ useful navigation that helps
your customers shop and moves them ever closer to the close?
Then design your site the way your customer thinks, so your
site anticipates the way your customers want to interact with
your "store."
Back
to top
Note:
There were other articles that we thought
might interest you, but more and more web sites hide their
content behind required memberships, or micro-payments (e.g.
"pay $ 5 to read the article"). Please
let us know if one of the above mentioned articles has
gone the same way.
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