U-C WEBS' founder Nardo KuitertBy Nardo Kuitert, U-C WEBS
[Published in The Wellington Advertiser, April 2013 for the Centre Wellington Chamber of Commerce]

A blog is a type of website where you can easily write new articles (called “posts”). These articles are usually shown in reverse-chronological order (newest first) and often are also organized by topic (“categories”) or keywords (“tags”). It allows anyone to become a writer.

Blogging could be a main contributor to your long term online success. It is a great tool to engage both your website visitors and the search engines – bringing you more traffic and conversions.

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Here are a few tips to make your blogging more successful:

  1. Be personal
    Web pages are usually anonymous. But blog posts often show the name of the author. So make these posts personal! Write about what you know, what you notice, what you think of a certain situation. Don’t get stuck in platitudes and cheap factoids.
  2. Be original
    You should fill your blog with original content. Readily available articles from article directories or PLR archives may be used to fill a page or two, but make sure that the vast majority of your articles is written by you – and therefore original. Your readers and the search engines will reward you for it.
  3. Be consistent
    Your website will have a certain type of readership. Your website will have a common thread (I hope). So make sure that you don’t just write about anything – unless it is your personal diary-type of blog, of course. But posts to a business or niche-oriented blog should be at least somewhat on topic, or you will alienate your audience.
  4. Be real
    You know your stuff. People can learn from you. You are interesting. So be real in your blog posts. Your personality can (should) shine through. And don’t be afraid of a little controversy either – as long as you motivate your position there will be people who agree with you, and people who won’t. If you allow comments on your blog posts you will certainly find out, and an interactive blog post with lots of buzz can help you and your business a lot in terms of free publicity!
  5. Be social
    Your blog posts won’t mean as much if nobody is reading it… The search engines may rank your article well for certain phrases if you are lucky (or if you have done your research!), but you can help your own cause by promoting it on the social media as well. Post an update on your Facebook page, tweet about it, mention it on LinkedIn. And you should add social interaction buttons above/underneath your article, of course, so people can like it or tweet it from there as well.

A website with blogging possibilities gives you the keys to more success online. You can write your own future- literally. But put a little thought into it and all your writing efforts will pay off.

Nardo Kuitert is an Internet Consultant with Fergus Website Development and Optimization firm U-C WEBS (www.u-cwebs.com). U-C WEBS also offers Internet advertising opportunities on www.ferguspages.com. (link opens in a new window). Nardo has written this column on behalf of the Centre Wellington Chamber of Commerce since 2006.

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