U-C WEBS for website content positioning strategies

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SEO matters...

	On the Internet, over 85% of people use search engines to find information. - Georgia Institute of Technology Using a search engine has become so popular that it now ranks as the second most popular activity on the web. Only email is more popular. - Jupiter Research (Sept. 2002) 50.5 percent of searchers never looked past the first search results page and only 29.2 percent made it to the third page. - Penn State (March 2002)

Directory Submissions and Link Popularity Development

Increase web site visitors

People always talk about Internet search engines, but (free) directory submissions to Internet directories such as Yahoo! or the Open Directory Project are not to be forgotten. They are a very important way to increase the number of web site visitors. The value is not just in the directory inquiries themselves, it also contributes to improved search engine placement. Internet search engines such as Google value the online directories' high quality incoming links and reward you with a better link popularity. Improved link popularity means better search engine placement, search engine rankings improvement and an increase in targeted web site traffic.

Website positioning strategies

Directories are populated by human editors. Successful (free) directory submissions require much of the same work as search engine submissions, but there are definitely differences.

Things to include in your website positioning strategies:

Keyword analysis and selection: research effective keywords and keyword phrases, relevant to your business and industry, that can can bring you high rankings on search engines. We will evaluate online competition, as well as keywords suggestion tools such as the 1000 keywords list.
Category analysis and selection: U-C WEBS will research the best categories for your web site , and provide you with effective descriptions to improve your online placement.
Critically evaluating websites: human editors want high quality sites in their directory, so they will be critically evaluating websites. Is your website accessible? Does it have broken links? We at U-C WEBS are critically evaluating websites on a daily basis: ask us for a free needs analysis.
Follow submission guidelines: We will increase the probability that your site is being accepted by carefully following the submission guidelines. Yahoo! is different from the Open Directory Project, or Looksmart.

Free Internet directory submissions

There are several ways placement options serving your website positioning strategies. We will customize a submission strategy to suit your needs. Following the "suggest a site" link from Yahoo's homepage shows that they ask for a fee to review your site for inclusion. We may be able to provide you with free directory submissions.

Link popularity development

As mentioned Google and other search engine use link popularity as element in their ranking algorithms. Apart from directory placement U-C WEBS can also work on obtaining more high quality links. We will perform customized research, because all industries are different. Contact us for a custom quote.

Check search engine and directory listings

Have you checked your organization's search engine and directory listings in Yahoo? Or Google? And, were you pleased with the results? Keep in mind that most people don't look past the first 30 search results. Many people don't even go past the first 10 positions...

Is your web site indexed at all? Click to enlarge

Make sure you stay on top of your search engine and online directory rankings with our Search Engine Optimization maintenance program.

Contact us today for your custom search engine marketing plan. Our budgets work for large and small companies that want to attract high quantities of high quality Internet traffic. People are looking for your products and services: can they find YOU?

For complete website optimization we highly recommend:

Search engine marketing: increase your traffic by combining traditional search engine optimization with pay per click marketing, for optimum Internet effectiveness.
Web site usability: turn more visitors into loyal customers by optimizing your site for web usability. Is poor web usability chasing away your customers?
Internet tracking tool: optimization starts with analysis, and for visitor analysis you need a good Internet tracking tool: U-C Stats.
Affordable website designs and maintenance: we take a commission from our associated web designers, so that if you use our design services we can provide you with our usability guidance for free!

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Ask us for a free check of your search engine listings or a custom quote.

U-C WEBS is a consultant webmarketing and international web site optimization company, based in Ontario, Canada - about an hour from Toronto's GTA. We offer professional search engine submissions, economical and ethical search engine optimization, web site usability analysis and website design architecture consulting. Our effective web site content positioning strategies focus on increasing qualified Internet traffic while converting more online visitors into customers. Let this Canadian web site optimizer be your consultant for Internet services.