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Economical and Ethical Search Engine Optimization (SEO)
Better
search engine placement
Internet
search engines can deliver huge numbers of highly qualified
visitors to your website. Economical and ethical search engine
optimization (SEO) will increase website traffic through better
search engine placement of carefully selected keywords. Our
keyword optimization strategy is aimed at selecting the best
Internet keywords for increased conversions and optimized
return on investment (ROI).
Effective
website content positioning strategies
Ethical
search engine optimization is about effective website content
positioning strategies without offending
the search engines. It provides a cost-effective, long-term
solution to increase website traffic for a one-time
investment with profitable returns.
So
what do these effective website content positioning strategies
entail?
- Website
analysis to make your website accessible to search
engine spiders. Site architecture, technologies used and
HTML codes will be reviewed.
- Keyword
selection: careful research and analysis to determine
which keywords and keyword phrases have potential to obtain
high rankings on search engines.
- Website
content positioning includes metatag optimization
and copywriting. High ranking on search engines depends
on carefully written content without keyword
stuffing.
Website
marketing strategies
As
consultants webmarketing we offer a variety of search engine
positioning services to increase your online visibility. A complete
search engine marketing campaign which combines economical and
ethical Search Engine Optimization with Pay Per Click Advertising
will give you the best results, but you will even reap huge
benefits if you go with a less extensive package:
Pay
Per Click (Sponsored Links)
SEO Website Analysis
Keyword Research
Keyword Placement and Copywriting
Professional Search Engine and Directory
Submissions
Link Development
Telephone Consultation
SEO Maintenance
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Guarantees and Ethical Search Engine
Optimization
Pay-Per-Click
(Sponsored Links)
If you need Internet traffic today, or have difficulty achieving
high search engine rankings for your preferred keyword phrases
then Pay-Per-Click advertising may be something for you. A
PPC campaign can be started while you wait for better search
engine rankings, in conjunction with a SEO campaign, or on
its own.
Goals of an effective PPC campaign are to maximize click-through
rates and to minimize bidding fees. As with all Search Engine
Marketing efforts is it also important to turn more visitors
into customers - visit our web
usability section for this.
Some
of the benefits of a Pay-Per-Click (PPC) campaign are:
- Fast:
immediate visibility;
- Near-complete
control;
- Attract
traffic while you are optimizing your website for better
search engine placement;
- Bid
on keyword phrases that you can't get high free search engine
rankings for;
- Necessity
if your site is inaccessible for search engines;
- Turn
campaign on and off when you want it: great tool for seasonal
promotion.
Pay-Per-Click
campaign services we offer:
-
Select proper PPC engines;
- Research
keywords and keyword phrases;
- Writing
effective Pay Per Click ads;
- Purchase
keywords with PPC engines;
- Monitoring
and optimizing Pay Per Click campaign.
Contact
us for more information or a custom quote.
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SEO
Website Analysis
We will analyze your website and recommend how to eliminate
obstacles that may prevent your site from being properly indexed
by search engines and directories. We will look at the following
areas:
-
Some technologies prevent your web pages
from being indexed by the search engines. We will identify
the challenges and recommend improvements;
- Many
websites have some type of site architecture
problem that might give them problems being completely indexed
by search engines Our website design architecture consulting
will provide solutions;
- Search
engine optimization is not just about the metatags anymore.
Our website content positioning strategies
will give your targeted keywords a better shot at high search
engine placement.
- Maybe
your website is being punished for using techniques that
search engines consider to be spamming. We will recommend
alternatives for ethical search engine
optimization.
- Your
keywords need to be properly emphasized without overdoing
it. Keyword stuffing is considered spamming. We will review
the content on your web pages and suggest how to improve
its effectiveness for search engines.
Contact
us for more information or a custom quote.
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Keyword
Research
Without extensive keywords research you will not know whether
you are targeting the right keyphrases. There may be too much
competition for them, or too little traffic. We will do the
necessary keyword research and effective keyword selection
for your Pay Per Click or Search Engine Optimization campaigns.
Contact
us for more information or a custom quote.
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Keyword
Placement and Copywriting
If you want your targeted keywords to provide you with high
search engine placement you need effective website content
positioning strategies. We will rewrite your content and other,
behind-the-scenes text elements such as metatags.
Contact
us for more information or a custom quote.
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Professional
Search Engine and Directory Submissions
If your website is not already in it we will submit your website
to local and global search engines. The ones mentioned in
this list of
Internet search engines can be complemented with industry
or country-specific search engines in order to increase qualified
traffic.
Yahoo!
and The Open Directory Project (DMOZ) are not search engines,
but directories. We will also provide you with professional
directory submissions.
Contact
us for more information or a custom quote.
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Link
Development
Link popularity is a ranking criterion that many major search
engines take into account. Our link development campaign will
bring you high quality links that will not only improve your
search engine rankings, it will also bring qualified traffic
from linking sites.
NOTE:
We do not use spam emails or submit
your site to link farms to build your links. These links will
not help your link popularity (it may even get your site penalized)
and will bring you unqualified visitors. We use a personalized
approach in acquiring high quality links.
Contact
us for more information or a custom quote.
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Telephone
Consultation
Want a second opinion or advice on your search engine marketing
campaign? Our telephone SEO consulting can provide you with
answers to your questions on:
-
Website content positioning strategies;
- Keywords
research;
- Search
engine submissions;
- Directory
submissions;
- Other
website marketing strategies.
Contact
us for more information or a custom quote.
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SEO
Maintenance
Improve your return on investment by retaining U-C WEBS for
SEO Maintenance.
Search
engines change, competition changes, your own website changes...
You only had a number of webpages optimized for Internet search
engines, and see the benefit in optimizing more pages for
high search engine rankings. Whatever the reason, our maintenance
efforts will improve your positions even further, and we will
adjust your pages should your search engine rankings drop.
It
is also certainly worth the investment to re-visit your selected
keywords and keyword phrases from time to time for maximum
effectiveness.
Contact
us for more information or a custom quote.
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Search
Engine Optimization (SEO)
Traditional or organic Search Engine Optimization (SEO) is
a combination of services mentioned above. It is all about
optimizing your web pages for high ranking on search engines
and directories, without bidding on keywords. Many of those
databases still accept free submissions, although there will
be more and more (yearly) submission fees appearing as the
industry matures. Find out more about a U-C WEBS SEO campaign.
To
optimize your return on investment we can highly recommend
complete website
optimization: SEO and web usability improvements.
Contact
us for a free search engine position
analysis or a custom quote.
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Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a combination of two effective
website content positioning strategies: organic Search
Engine Optimization (SEO) and Pay
Per Click (PPC) advertising.
Contact
us for more information about a SEM campaign or a custom
quote.
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Guarantees
and Ethical Search Engine Optimization
What
we don't guarantee
We
do not control the search engines, or worldwide competition,
so we can't guarantee a set number of high search engine rankings.
Why can other consultants webmarketing offer guaranteed top
10 positions then? Because they add Pay Per Click advertising
to fulfill their promise - you BUY your rankings and you loose
them as soon as you stop paying.
Or
they trick the search engines by using tactics such as "invisible"
text, or show different pages to search engines than to human
visitors (called "cloaking" or "information doorways"). Using
tactics that search engines consider to be unethical is like
habitually running red lights: it may work for a while, but
it's only a matter of time before you are caught, and penalized
- or even banned. We don't trick the search engines.
What
we do guarantee
We will provide you with ethical website content positioning
strategies, that are proven and search engine approved:
-
Keyword analysis, selection and placement;
- Optimizing
HTML coding.
Your
website will be made search engine spider-friendly in order
to maximize indexation of your web pages. We provide long-term
results with a significant ROI.
Contact
us for more information or a custom quote.
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Start
increasing your Internet traffic today!
Contact us today for your custom search engine marketing plan.
Our budgets work for large and small companies that want to
attract high quantities of high quality Internet traffic.
People are looking for your products and services:
can they find YOU?
For
complete website optimization we also highly recommend:
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Contact
us for a free search engine position
analysis or a custom quote.
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