U-C WEBS for website content positioning strategies

Internet Services:

web site usability
search engine marketing
	search engine optimization
	pay per click marketing
complete web site optimization

affordable web designs
Internet tracking tool

the SECRET
why choose U-C WEBS

home < services < search engine marketing < website positioning strategies

SEO matters...

	On the Internet, over 85% of people use search engines to find information. - Georgia Institute of Technology Using a search engine has become so popular that it now ranks as the second most popular activity on the web. Only email is more popular. - Jupiter Research (Sept. 2002) 50.5 percent of searchers never looked past the first search results page and only 29.2 percent made it to the third page. - Penn State (March 2002)

	U-C website positioning strategies: Say you are a photographer. Don't target your site for the phrase "free pictures" just because a lot of people look for that phrase. People looking for free pictures are most likely not in the market for your "artistic family portraits". For this audience you should consider targeting a page for "artistic family portraits" instead. That is: *if people are actually using* this search phrase**.


	U-C WEBS can help you with your web positioning strategies by targeting search phrases that your audience actually uses.

Website positioning strategies

Effective website positioning strategies

The five p's in marketing also apply for effective online web site promotion. Product, place, price, packaging and promotion in case of Internet marketing mean: your products and services should offer benefits to your visitors. Products and services need to be easily found, and reasonably priced when compared to competitors. Your website needs to convey trust and rank high on search engines for online visibility.

Website content strategies

High search engine placement and online visitor conversion depends on effective website content positioning strategies. Without compelling content your website will not suck... people in. It will be hard to increase website traffic, or turn visitors into customers.

Things to include in your website content strategies:

Keyword analysis and selection: research effective keywords and keyword phrases, relevant to your business and industry, that can can bring you high rankings on search engines. We will evaluate online competition, as well as keywords suggestion tools such as the 1000 keywords list.
Determine the goal of your content copywriting. Is it meant to increase website traffic with search engine optimization and/or pay per click marketing, or is it primarily aimed at visitor conversion?
Consider using the services of a professional search engine marketing company or online copywriter.

Effective website content positioning strategies

Once you have determined which words to use and why, it is time to craft compelling text for effective content positioning:

Copywriting of successful meta tags and other relevant HTML code for search engine rankings improvement.
Copywriting of effective content so website visitors can find what they are looking for, fast. This will turn more visitors into loyal customers.
Copywriting of effective Pay-Per-Click ads, should you wish to attract Pay Per Performance web traffic.

Check search engine listings

Have you checked your organization's search engine listings in Yahoo? Or Google? And, were you pleased with the results? Keep in mind that most people don't look past the first 30 search results. Many people don't even go past the first 10 positions...

Is your web site indexed at all? Click to enlarge

Make sure you stay on top of your search engine rankings with our Search Engine Optimization maintenance program.

Contact us today for your custom search engine marketing plan. Our budgets work for large and small companies that want to attract high quantities of high quality Internet traffic. People are looking for your products and services: can they find YOU?

For complete website optimization we highly recommend:

These related articles may also be of interest to you.

Ask us for a free check of your search engine listings or a custom quote.

U-C WEBS is a consultant webmarketing and international web site optimization company, based in Ontario, Canada - about an hour from Toronto's GTA. We offer professional search engine submissions, economical and ethical search engine optimization, web site usability analysis and website design architecture consulting. Our effective web site content positioning strategies focus on increasing qualified Internet traffic while converting more online visitors into customers. Let this Canadian web site optimizer be your consultant for Internet services.