Heuristic Usability Evaluation: Usability Analysis Of A Web Site

Critically evaluating a web site with a heuristic usability evaluation has an astounding ROI. Turn more visitors into loyal customers with web site usability analysis.

Web Site Usability Analysis Toolbox

U-C WEBS can help you improving the usability and effectiveness of your web site, and offers the following standardized heuristic usability evaluation services:

Quick Scan – A Quick & Dirty Web Site Review
Expert Review – A Home Page Scorecard
Usability Walkthrough – Testing The User-Experience
> Usability Walkthrough with Heuristic Checklist (our most popular evaluation)
> Usability Walkthrough with SWOT Competitive Analysis
> Usability Walkthrough with Heuristic Checklist and SWOT Competitive Analysis

Questions? Visit our Frequently Asked Questions section.

Quick & Dirty Web Site Review

  • Get an educated second opinion on your website!
  • An inexpensive way to get a usability specialist’s first impression of your website design. You will receive a short movie showing how we navigate your site; you will hear our commentary (“thinking out loud”) and see our mouse movements;
  • This simplified heuristic website analysis is recommended for smaller, simpler websites;
  • A Quick Scan can also serve as a great introduction to U-C WEBS’ usability consulting services.

Contact us if you are interested in this analysis.

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Expert Review – A Home Page Scorecard

More extensive websites will benefit from the 112-points inspection* of our Expert Review using our proprietary heuristic checklist.

  • We will review your home page or your main products/services page;
  • We will tell you what you are doing right;
  • We will rate the severity of the problems, so you know what to fix first;
  • The report comes with supporting screenshots and screen recordings.

* Informational websites: 112 check items; e-commerce websites 128 check items

Contact us if you are interested in this analysis.

Click here for a sample review report (pdf; 252 kb)
Don’t have Acrobat Reader to read the pdf file? Go to Adobe’s website to download it. Link will open in a separate window.

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Usability Walkthrough

Our usability consulting starts with a questionnaire so we get to know your goals and environment. Based on this strategic needs analysis we will create a scenario with a preferred navigation path that you want your visitors to take. As we will cover a lot of pages we will stumble on a lot of the same problems that bother your website visitors!

  • We will review your main navigation paths, covering your home page and your main products/services pages;
  • We will tell you what you are doing right;
  • We will rate the severity of the problems, so you know what to fix first;
  • The report comes with supporting screenshots and screen recordings.

Contact us if you are interested in this analysis.

Click here for a sample review report (pdf; 252 kb)
Don’t have Acrobat Reader to read the pdf file? Go to Adobe’s website to download it. Link will open in a separate window.

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Usability Walkthrough
with Heuristic Checklist

Armed with a list of web usability guidelines (heuristics) and best practices we will identify your site’s problems and provide solutions. Our recommendations will help you improve the user experience on your website so people can find what they are looking for quickly and effortlessly.

  • We will review your main navigation paths, covering your home page and your main products/services pages;
  • We will review a few websites very extensively, using our proprietary 112-item heuristic checklist (128 check items for e-commerce websites)
  • We will tell you what you are doing right;
  • We will rate the severity of the problems, so you know what to fix first;
  • The report comes with supporting screenshots and screen recordings.

Contact us if you are interested in this analysis.

Click here for a sample review report (pdf; 252 kb)
Don’t have Acrobat Reader to read the pdf file? Go to Adobe’s website to download it. Link will open in a separate window.

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Usability Walkthrough
with SWOT Competitive Analysis

Your can add a competitive SWOT analysis to our already very valuable website optimization evaluation. Our Usability Walkthrough with SWOT Competitive Analysis will point out where your website can be improved upon, as well as what you can learn from your competitors.

Why?

In the movie “Pirates of Silicon Valley” both Apple co-founder Steve Jobs and Microsoft co-founder Bill Gates tell you why, quoting Picasso:

Good artists copy, great artists steal.

This is what you will get with our Usability Walkthrough with SWOT Competitive Analysis:

  • We will review your main navigation paths, covering your home page and your main products/services pages;
  • We will compare your website to three online competitors (you tell us which three) and identify your website’s Strengths, Weaknesses, Opportunities & Threats;
  • We will tell you what you are doing right;
  • We will rate the severity of the problems, so you know what to fix first;
  • The report comes with supporting screenshots and screen recordings.

Contact us if you are interested in this analysis.

Click here for a sample review report (pdf; 252 kb)
Don’t have Acrobat Reader to read the pdf file? Go to Adobe’s website to download it. Link will open in a separate window.

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Usability Walkthrough
with Heuristic Checklist
and SWOT Competitive Analysis

For a most complete web usability review you can combine our Usability walkthrough with the detailed heuristic evaluation and an in-depth SWOT Analysis:

  • We will review your main navigation paths, covering your home page and your main products/services pages;
  • We will review a few websites very extensively, using our proprietary 112-item heuristic checklist (128 check items for e-commerce websites)
  • We will compare your website to three online competitors (you tell us which three) and identify your website’s Strengths, Weaknesses, Opportunities & Threats;
  • We will tell you what you are doing right;
  • We will rate the severity of the problems, so you know what to fix first;
  • The report comes with supporting screenshots and screen recordings.

Contact us if you are interested in this analysis.

Click here for a sample review report (pdf; 252 kb)
Don’t have Acrobat Reader to read the pdf file? Go to Adobe’s website to download it. Link will open in a separate window.

Back to reviews list

Don’t see a review that works for you? Contact us for a customized usability review, or schedule some consultancy time with us.

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