Website Evaluations Matter – Convincing Quotes

Web usability analysis by means of heuristic website evaluations or usability testing are effective website strategies. Outsourcing these services to a usability expert will reward web designers with loyal customers and increased referrals. Website evaluations matter…

Why?

Don’t just take our word for it. We have collected some quotes from strong advocates for website evaluations and usability testing. Enjoy. And then contact us to schedule your website evaluation.

Studies show that for every dollar a company invests to increase usability, it receives $10-$100 in benefits, and wins customer satisfaction and loyalty.
– IBM

On the Internet, it’s survival of the easiest…. Give users a good experience and they’re apt to turn into frequent and loyal customers. But … it’s easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.
– Jakob Nielsen

97 percent of Fortune 100 companies had some type of site architecture problem that might give them problems being found by search engines.
– iProspect

If users habitually experienced poor or unpredictable quality of technical service (speed) at the site of a particular company, that company’s products were viewed as inferior.
– Hewlett Packard

Interested? Contact us today for your web usability evaluation, search engine optimization, full web site optimization or Internet tracking services.

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Still not convinced? Here are some more expert opinions:

80% of the mistakes you will make in information architecture can be caught if you bring in a great usability expert from the beginning.
– Roger Black

Improving user experience can increase both revenue and customer satisfaction while lowering costs.
– Forrester

It helps to bring in an objective outsider to give the business some perspective. Remain impartial about internal politics or who suggested past ideas. The business needs an unbiased verdict, without the emotional attachment it has invested in its own efforts.
– Bryan Eisenberg

The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.
– Jakob Nielsen

Interested? Contact us today for your web usability evaluation, search engine optimization, full web site optimization or Internet tracking services.

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Still not convinced? Here are some more expert opinions:

Directories – such as Yahoo and Looksmart – often reject sites with broken links. Studies show that 71% of Web sites have at least 1 bad link.
– Netmechanic

To dismiss basic contexts such as link colours, page layouts, navigation systems, and visual hierarchy as ‘boring’ or ‘pedestrian’ is akin to laughing at a car’s steering wheel as unimaginative.
– Jeffrey Veen

Usability rules the web. Simply stated, if the customer can’t find a product, then he or she will not buy it.
– Jakob Nielsen

Every click is an opportunity to lose prospects.
– Bryan Eisenberg

Interested? Contact us today for your web usability evaluation, search engine optimization, full web site optimization or Internet tracking services.

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Still not convinced? Here are some more expert opinions:

Although browsing or comparison-shopping tops the list of reasons for online shopping cart abandonment, the study found that just 21 per cent of e-shoppers surveyed mentioned it. Shipping costs account for 17 per cent of people aborting their purchases. Poorly designed Web sites and privacy concerns also cause e-shoppers to ditch their carts.
– NFO CF Group

Even though consumers, business customers, and site executives underscore the need for a great user experience, most Web efforts don’t deliver it.
– Forrester

The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing attitude is to request designs that are similar to everything else people see on the Web.
– Jakob Nielsen

There’s one thing more painful that learning from experience, and that is not learning from experience.
– anonymous

Interested? Contact us today for your web usability evaluation, search engine optimization, full web site optimization or Internet tracking services.

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