Task
analysis
A
well know saying says :
"If
you don't know where you're going,
any road will take you there".
To
prevent your website from going "nowhere" U-C
WEBS can help you define your website's goals and strategies.
You can prevent many mistakes and reduce web development
costs by performing a solid task analysis at the start of
a website redesign or design project. Your development process
will be more focused, and you can clearly define the project
scope. Contact us for more information about task
analysis.
User
profiling (Internet personas)
Profiling
users allows you to create Internet personas. Online personas
represent real users, and facilitate brainstorming and decision
taking because you can envision your target audience. You
may think: what would persona "Bob" do in this
situation?. Personas can be developed for each segment of
your target audience, after interview sessions, questionnaires
and other types of market research. Contact us for more
information about user
profiling.
S.W.O.T.
analysis
Picasso
stated:
"Good artists copy, great artists steal."
In the movie "Pirates of Silicon Valley" you can
see that both Apple cofounder Steve Jobs and Microsoft cofounder
Bill Gates followed his advice; why don't you?
In
a competitive analysis we will review what the Strengths,
Weaknesses, Opportunities and Threats (S.W.O.T. or SWOT)
are of your website compared to your competition. Based
on your specific needs and goals we will visit their websites
and compare them from the user's perspective. By focusing
on their most effective website strategies you can do even
better: attracting more, highly qualified visitors and turning
more visitors into loyal customers. Contact us for more
information about a S.W.O.T.
analysis.
Focus
groups
Usability
testing is often confused with focus groups. Focus groups
show you what people say they do, whereas usability
testing shows you what users actually do. IN a
research stage a focus group can bring up valuable information,
though. You may discover user tasks that you had not thought
of yet, or user profiles that show great promise for success.
Contact us for more information about focus
groups.
Contact
us today
Let
U-C WEBS be your website usability consultant. We are not
merely comparing websites to rigid usability guidelines;
we always gauge a website's effectiveness against the organization's
strategic marketing and communications goals. For true website
optimization we also offer search
engine marketing services, online copywriting, affordable
webdesign and an Internet
tracking tool - indispensable if you really want to
improve your website. This consultant for many Internet
services knows about effective website strategies - from
effective website positioning to website content strategies.
Still
have questions? Visit our Frequently
Asked Questions section, or contact
us.
Other
web usability services include:
