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Website
Evaluations - Convincing Quotes
Website
evaluations matter
Web usability analysis by means of heuristic website evaluations
or usability testing are effective website strategies. Outsourcing
these services to a usability expert will reward web designers
with loyal customers and increased referrals. Website evaluations
matter...
Why?
Don't
just take our word for it. We have collected some quotes from
strong advocates for website evaluations and usability testing.
Enjoy. And then contact us to schedule your website evaluation.
Studies
show that for every dollar a company invests to increase usability,
it receives $10-$100 in benefits, and wins customer satisfaction
and loyalty.
- IBM
"On
the Internet, it's survival of the easiest.... Give users
a good experience and they're apt to turn into frequent and
loyal customers. But ... it's easy to turn to another supplier
in the face of even a minor hiccup. Only if a site is extremely
easy to use will anybody bother staying around."
- Jakob Nielsen
97
percent of Fortune 100 companies had some type of site architecture
problem that might give them problems being found by search
engines.
- iProspect
"If
users habitually experienced poor or unpredictable quality
of technical service (speed) at the site of a particular company,
that company's products were viewed as inferior."
- Hewlett Packard
Interested?
Contact us today for your web
usability evaluation, search
engine optimization, full
web site optimization or Internet
tracking services.
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Still
not convinced? Here are some more expert opinions:
"80%
of the mistakes you will make in information architecture
can be caught if you bring in a great usability expert from
the beginning."
- Roger Black
"Improving
user experience can increase both revenue and customer satisfaction
while lowering costs." "Even though consumers, business customers,
and site executives underscore the need for a great user experience,
most Web efforts don't deliver it."
- Forrester
It
helps to bring in an objective outsider to give the business
some perspective. Remain impartial about internal politics
or who suggested past ideas. The business needs an unbiased
verdict, without the emotional attachment it has invested
in its own efforts.
- Bryan Eisenberg
"The
web is the ultimate customer-empowering environment. He or
she who clicks the mouse gets to decide everything. It is
so easy to go elsewhere; all the competitors in the world
are but a mouseclick away."
- Jakob Nielsen
Interested? Contact us today for your web
usability evaluation, search
engine optimization, full
web site optimization or Internet
tracking services.
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Still
not convinced? Here are some more expert opinions:
Directories
- such as Yahoo and Looksmart - often reject sites with broken
links. Studies show that 71% of Web sites have at least 1
bad link.
- Netmechanic
"To dismiss basic contexts such as link colours,
page layouts, navigation systems, and visual hierarchy as
'boring' or 'pedestrian' is akin to laughing at a car's steering
wheel as unimaginative."
- Jeffrey Veen
"Usability
rules the web. Simply stated, if the customer can't find a
product, then he or she will not buy it."
- Jakob Nielsen
Every
click is an opportunity to lose prospects.
- Bryan Eisenberg
Interested? Contact us today for your web
usability evaluation, search
engine optimization, full
web site optimization or Internet
tracking services.
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to top
Still
not convinced? Here are some more expert opinions:
"Although
browsing or comparison-shopping tops the list of reasons for
online shopping cart abandonment, the study found that just
21 per cent of e-shoppers surveyed mentioned it. Shipping
costs account for 17 per cent of people aborting their purchases.
Poorly designed Web sites and privacy concerns also cause
e-shoppers to ditch their carts."
- NFO CF Group
"The
usability tests we have conducted during the last year have
shown an increasing reluctance among users to accept innovations
in Web design. The prevailing attitude is to request designs
that are similar to everything else people see on the Web."
- Jakob Nielsen
"There's
one thing more painful that learning from experience, and
that is not learning from experience."
- anonymous
Interested? Contact us today for your web
usability evaluation, search
engine optimization, full
web site optimization or Internet
tracking services.
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