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Effective web site content  positioning strategies
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Need convincing?

It helps to bring in an objective outsider to give the business some perspective. Remain impartial about internal politics or who suggested past ideas. The business needs an unbiased verdict, without the emotional attachment it has invested in its own efforts.
- Bryan Eisenberg

More convincing Quotes



Effective web positioning strategies:

Is your web site Easy to Find? Ask us about our Search Engine Optimization (SEO) services.


What is usability?

According to ISO 9241 usability is about:

achieve the intended goals - completely and in the intended manner;

with a minimum of effort;

a product or service suitable for its task - a.k.a. the "user experience".



Website usability analysis

Website Design Architecture Consulting

Website design architecture consulting and web usability analysis by means of a heuristic website evaluation or usability testing are highly effective website strategies, rewarding site owners with loyal customers and increased referrals.

Your own marketing and design team is too close to the site to provide unbiased, constructive criticism. By asking an independent usability expert to critically evaluate your websites you will improve the user experience, which will turn more visitors into loyal customers.

The goal of your website is to keep the visitors glued to your web pages. To effortlessly show them all the gems that your site has to offer, and successfully calling them to action. Because you want them to contact you, buy your product/service, or whatever your website strategy may be.

Effective website strategies

Website usability analysis is just one of the web optimization tools you can use. Usability evaluations combined with search engine optimization or search engine marketing will lead to even more synergies:

attract more, highly qualified visitors
turn more visitors into loyal customers.

Asking for help from experts is not a sign of weakness; it's a sign of strength. We can help you with these effective website strategies:

Astounding ROI

Even the best writers ask editors to improve the readability of their writing before publishing it. Architects, doctors ask for a second opinion when the end results really matter.

Asking a usability expert at U-C WEBS to perform usability reviews requires only a modest investment with an astounding ROI. Your organization will be perceived as more trustworthy, and your information architecture will bring your visitors effortlessly to their desired online destination.

Asking a usability expert for feedback on a (re)design and outsourced website optimization can be effective positioning strategies for a web development firm. We can provide web designers with a better end-product, and therefore happier clients. This will improve customer loyalty and increase the number of referrals.

Act now!

Let U-C WEBS be your website editor. Order your website usability evaluations today.

Still have questions? Visit our Frequently Asked Questions section, or contact us.



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U-C WEBS is a consultant webmarketing and international web site optimization company, based in Ontario, Canada - about an hour from Toronto's GTA. We offer professional search engine submissions, economical and ethical search engine optimization, web site usability analysis and website design architecture consulting. Our effective web site content positioning strategies focus on increasing qualified Internet traffic while converting more online visitors into customers. Let this Canadian web site optimizer be your consultant for Internet services.

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