By Nardo Kuitert, U-C WEBS
[Published in The Wellington Advertiser, February 2010 for the Centre Wellington Chamber of Commerce]
Why do you have a website? Because you want to make more money, right? You want a positive return on your investment. So don’t make mistakes that may save you a little bit of money, but cost you incredible income potential.
Do you want an example? This month I met a business owner who did not have a domain name for his website; his company promoted itself on www.somebody-else’s-domainname.com/his-webpage. Apart from the fact that his business card is promoting somebody-else’s-domainname more than his own web page he is also seriously undermining how he is perceived by his potential clients. A web address like the one he has just doesn’t look very trustworthy. And trust is one of the most important intangibles in business: people want to do business with companies and people they trust. Make sure you earn it.
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So what do people think about you, and your business? Prospective clients may reconsider doing business with you if something is not right. Maybe you have a web address that looks a little bit like the one mentioned above – get a properly hosted mydomainname.com or mydomainname.ca instead! Or perhaps you use a hotmail email account, or you have an unprofessional looking website, or your promotional copy is littered with spelling mistakes and typos, or… need I go on?
You better do it right, or not do it at all…
I know that money doesn’t grow on trees. And you can only spend your money once. So why not make it the best money you ever spent – with the greatest return? Determine which promotional aspect of your business could have the biggest impact (a new or updated flyer, a brochure, your business card, an ad, a website?) and have some professionals work on it. Make sure that the end-result says “professional” and “trustworthy” – and you should see a great return on your investment.
Nardo Kuitert is an Internet Consultant with Fergus Website Development and Optimization firm U-C WEBS (www.u-cwebs.com). U-C WEBS also offers Internet advertising opportunities on www.ferguspages.com. (link opens in a new window)
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