The Importance Of A Landing Page

By Nardo Kuitert, U-C WEBS [Published in The Wellington Advertiser, February 2013 for the Centre Wellington Chamber of Commerce] A website’s home page is very important, but contrary to what one might expect, it’s not necessarily the most important. The home page acts...

Website Safety Nets

By Nardo Kuitert, U-C WEBS [Published in The Business Eye, December 2006 – Centre Wellington Chamber of Commerce] Many websites look nice, but when you actually start using them you get lost or confused quite easily. Companies lose visitors and therefore clients...

Back Button To Bail You Out?

By Nardo Kuitert, U-C WEBS [Published on UsabilityReviews.com, March 2004] We get a lot of good reactions on our slogan “Does your website suck ….. people in?” Either people say: “Yes! My website SUCKS!”, or they become truly interested in the second part of the...