U-C WEBS' founder Nardo KuitertBy Nardo Kuitert, U-C WEBS
[Published in The Wellington Advertiser, August 2013 for the Centre Wellington Chamber of Commerce]

There are many different ways to promote your website. The focus in earlier columns has often been on search engine oriented promotion, like Search Engine Optimization or Pay-Per-Click programs like Google AdWords. But there are many other opportunities out there – some free, others paid.

Here are 10 ways to get your website noticed:

  1. Press releases – Submitting press releases can get you and your website exposure in newspapers, trade magazines and on news-oriented websites like Google and Yahoo News, along with many other websites related to your business.
  2. Classifieds – Whether you are using online or offline classifieds, you have plenty of options to reach your target audience by promoting your website in it. Online classified sites often allow for free advertising. Print ads will probably cost some money, but if the publication is a targeted one you can make a good Return On Investment (ROI).
  3. Mailing lists – Organizations like your local Chamber of Commerce have mailing lists that you often can use (probably at a fee) to send advertisements to their membership. You can of course promote your website in these ads.
  4. Blog Commenting – You can leave comments on other websites, and link your name to your website. Make sure to provide value in your comment, though.
  5. Twitter – Have something interesting on your website? Tweet about it.
  6. Facebook – You can set up a Facebook page for your business, and promote sections of your website on it. As always, provide value with your postings or you will be unfriended in no time!
  7. Video – You can record a slideshow-type video or a screenrecording tutorial and upload it to video sharing sites like YouTube. Make sure to provide your website address in the description.
  8. Banner advertising – as long as you are advertising on a relevant website you should see conversions. That is, people will click the banner and visit your website. Having a cute or controversial banner will help attracting eyeballs.
  9. Article writing – writing an article can help you establish yourself as an authority in your field. You can submit it to magazines, newspapers, trade organizations or online article directories. Using it for a guest post on a related blog can also work out really well.
  10. Podcasts – You can use free software like audacity (http://audacity.sourceforge.net/) to record yourself talking about anything. Of course it helps if you talk about something related to your website, but really – anything goes. There are dedicated podcast directories, and you can also upload them to for instance iTunes.

This list is of course by no means extensive. But it may give you a few ideas to think outside the box, and plan some alternative website promotion strategies. Have fun!

For more information: contact your web developer, or website optimizer Nardo Kuitert at [email protected] or 519-787-7612. Nardo has written this column on behalf of the Centre Wellington Chamber of Commerce since 2006.

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