Free, organic rankings in Google are certainly nice to have, especially since they convey authority as well (earning you precious trust, boosting conversions), but they can be hard to come by. Usually they are not truly free, as you’ll need Search Engine optimization to achieve those positions.
And Google makes it harder and harder, as The Big G is focusing more and more on increasing its revenues through paid advertising.
For many phrases, there are literally NO organic listings to be found “above the fold” (what you see without having to scroll) – take a look at this:
Google’s revenues keep soaring:
Now, you can run your own Google Ads campaigns, and Google makes getting started fairly easy – but these campaigns are probably not optimized to get you the most targeted leads for the lowest price. Google will do what’s in their best interest – and you paying more per click is in their best interest!
And how about conversions; do your ads make your phone ring?
If your paid ads aren’t getting the results you want, you might as well set your money on fire.
Let us help…
Facebook ads are a great tool for all businesses to use, but because of this highly specialized targeting, they’re particularly useful to small local businesses that are trying to attract new customers that may be right outside their door.
Facebook remains the single most attractive advertising opportunity in terms of native ad presentation, targeting, demographic data, active users, and a host of other factors.
Combining Facebook ads with regular posting and interaction with your visitors will be a great synergetic approach: 1+1=3!
Other Pay-Per-Click or Display Advertising
If you are looking for help with other paid advertising options, like Bing or YouTube, give us a call or send us an email. We’d be happy to provide you with a customized quote.