Web Site Optimization Resource Links

These are resources on web site optimization we thought you’d appreciate. Please send us resources that you think should be included. This is a work in progress…


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Web Usability Resources

Jakob Nielsen –’s Alertbox
Web site usability articles by usability guru Jakob Nielsen.

IBM – User-Centered Design
Resources for discovering user-centered design, guidelines, and technologies to help improve the total user experience.

Steve Krug – Advanced Common Sense
Writer of the book “Don’t Make Me Think!”, frequent speaker at User Experience conferences and

World Wide Web Consortium (W3C)
Founded by Tim Berners-Lee, the Web’s inventor, the W3C website hosts specifications, guidelines, software and tools such as the online links validator.

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Search Engine Marketing (SEM) Resources – Web Search’s Guide to Web Search brings you up-to-date news and information about search engines and directories online.

Search Engine Watch
Tips and information about searching the web, and analysis of the search engine industry.

SEO Book
Free email course, how to guides, online tools and more.

Find the Best Keywords for Your Business and Drive More Traffic to Your Website.

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Web Design Resources

Resources for web designers. Includes information about HTML, programming, style sheets, multimedia, and e-business. – Web Design
A complete resource for anyone interested in Web design. Daily tips, tutorials, chatroom, forums, an international Web Designer Directory, and more.

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Online Copywriting Resources

Nick Usborne
Website from a recognized expert in the world of online copywriting.

Excess Voice
Another Nick Usborne website.

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Web Site Optimization Tools Links

iBusinessPromoter – IBP
IBP is a top-rated website promotion software tool that helps you to get more customers and sales through high rankings on Google and other major search engines.

Internet Tracking Tool
What search engines and keywords did visitors use to enter your site? What keywords don’t seem to work? What are your top entry and exit pages? Visitor analysis should be part of any web site optimization strategy. If you don’t measure it you can’t fix it!

SEO Book
Rank checker, competitive research tool and more.

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