By Nardo Kuitert, U-C WEBS
[Published in Minding Our Business, October 2008 for the Centre Wellington Chamber of Commerce]
October is Small Business Month. Small Business is usually defined as a company with a small number of employees, but that does not mean that its impact or income has to be small. And websites can help a lot to make a real splash.
Websites allow small businesses to play with the big guys. As a sole proprietor you can start your own webshop, and you do not have to worry about renting a store or hiring staff. You can get people to your online store by making sure it is easy to find in the search engines, and you can add many other online and offline promotion activities to the mix. You can grow your small website into a big website without having to add much to your expenses. Small Business – Big Website.
You can also have a small website with a Big Impact. A website allows you to effectively market your invention or niche product in a niche market, making you an expert or “guru” in your field. Again, if your website is easy to find and also easy to use, targeted visitors will find your website and your site will convert many of these browsers into customers. If your website is perceived as being trustworthy, and obvious and effortless in its navigation, you can beat larger corporations!
Being a small business also allows you to be more to the point and personable, for instance by adding a blog to your website. I usually is also a good strategy to add testimonials, case studies, white papers or articles written by you, the expert. These samples of your products and services, or your customer service, will evoke a lot of trust and give a visitor insight into what they can expect from you as a service or product provider. Being honest and true will resonate with your website’s visitors, which can be a great start for building customer loyalty. Small Business – Big Impact.
Using the powers of the Internet you can turn being a “Small Business” into your advantage. So join me in celebrating all our (future) Big-Impact Small Businesses this month!
Nardo Kuitert is an Internet Consultant with Fergus Website Development and Optimization firm U-C WEBS (www.u-cwebs.com). U-C WEBS also offers Internet advertising opportunities on www.ferguspages.com. (link opens in a new window)
Do you like this article?
Do you want to publish this article in your newsletter? Send us an email with the details; we will likely grant you reprinting rights, provided you include the credit with a hyperlink back to this site.
Do you have any have questions?
Email us (info AT u-cwebs.com), or give us a call at +1 (519) 787-7612.