By Nardo Kuitert, U-C WEBS
[Published in The Wellington Advertiser, April 2009 for the Centre Wellington Chamber of Commerce]
Maybe your website could use a little bit of good old Spring Cleaning? Weed out some stale content, plant some nice new pictures (and how about a video?) or add some features that will enhance your site’s interactivity. Granted, it may take blood, sweat and tears, but it will be worth it. Trust me.
First step in this process is an assessment of your site’s current condition. Which parts of your site could benefit most from a renovation? Why not ask a friend, a trusted client or a web professional for a quick review. I am certain that you will learn things about your website that you never realized. An outside perspective can be a very powerful kick-off for an effective website redevelopment project.
Then you should ask yourself what you want to add to the site. No, I am not talking about all kinds of animated features – you may think it is cool, but it only annoys people. Remember: it is not about you, it’s about your visitors. What would they appreciate seeing on your website? Perhaps you should replace that printable PDF with an online order form? Could adding an online credit application bring more people in?
It may also be worthwhile looking into acquiring more visitors. The Internet is used more and more by potential customers to research their suppliers, even on a local level. Make sure that your website is being found and that it converts well once people do find it.
Conversion levels will go up once you have spruced up your site with improved usability, accessibility and functionality. Your website statistics program, phone or email inquiries and order volume should be able to tell you if you are on the right track.
Nardo Kuitert is an Internet Consultant with Fergus Website Development and Optimization firm U-C WEBS (www.u-cwebs.com). U-C WEBS also offers Internet advertising opportunities on www.ferguspages.com. (link opens in a new window)
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