Speak Your Customer’s Language

By Nardo Kuitert, U-C WEBS [Published in The Wellington Advertiser, February 2015 for the Centre Wellington Chamber of Commerce] We are all immersed in our own businesses. As such, we know perfectly well what we mean if we discuss a certain matter with colleagues,...

Use Stories In Your Marketing

By Nardo Kuitert, U-C WEBS [Published in The Wellington Advertiser, December 2014 for the Centre Wellington Chamber of Commerce] Storytelling is one of the oldest and most effective forms of communication. Stories can illustrate something, connect us, move us, engage...

5 Ways to Build Customer Loyalty

By Nardo Kuitert, U-C WEBS [Published in The Wellington Advertiser, November 2014 for the Centre Wellington Chamber of Commerce] One of the quickest ways to improve your bottom line is to sell more products and services to your existing customers. Increasing the...

Canada’s Anti-Spam Legislation

By Nardo Kuitert, U-C WEBS [Published in The Wellington Advertiser, June 2014 for the Centre Wellington Chamber of Commerce] The new Canada Anti-Spam Law (CASL) regarding Commercial Electronic Messages (CEMs) has entered into force on July 1, 2014. This new law...