Sep 6, 2016 | 02 Conversion, Blog, Centre Wellington Chamber articles
Whether your interest is in getting a bigger response from your email list, or merely getting more of your regular emails read – with poor open rates it doesn’t matter how compelling your arguments are, or how good your offer is. So what can you do to get more people...
Jul 2, 2016 | 02 Conversion, 03 Promotion, Blog, Centre Wellington Chamber articles
In my last column I wrote about why you should use Content Marketing. That by providing people with valuable articles, infographics, videos and so on, you are building trust with your target audience and establishing authority. And while many people agree with that in...
Jun 7, 2016 | 02 Conversion, 03 Promotion, Blog, Centre Wellington Chamber articles
As a business owner you can use many ways to grab your prospect’s attention. Some work well, others not so much. And if you were successful at getting their attention but managed to annoy them in the process, you will have done more bad than good. Content Marketing,...